News / Blog: Glossary / Lexicon

What is tele-marketing?

Telemarketing is a form of marketing in which customers are contacted via telephone calls and informed about products or services. Sales calls can also be made, orders can be taken or up-selling or cross-selling can be carried out. Tele-marketing is a very effective method because it can establish direct contact with the customer and achieve results very quickly.

What is target group marketing?

Target group marketing is a strategy that enables companies to market their products and services to a specific target group. It involves the use of data analysis to understand the specific needs, behaviors, and preferences of the target audience and the development of advertising campaigns and marketing strategies that appeal to that audience. Audience marketing can be an effective way to help companies generate more revenue from their existing customer base.

What is address broking?

Address broking is a service that allows companies to buy email addresses from people to send emails to potential customers. Address broking is often used as part of a company's email marketing strategy. The service involves collecting, processing, and selling email addresses acquired in a variety of ways. The addresses can come from a variety of sources, such as a website or database, or they can be collected manually. The Service can help a company acquire new customers by using the email addresses to launch and track email campaigns.

What is address cleansing?

Address cleansing is a procedure used to convert different types of addresses into a uniform format. This procedure is used to create a uniform address for a person or a company in different databases and systems. Address cleansing ensures that each address is converted and stored in a uniform format, which facilitates processing and communication between different systems.

What is address enrichment?

Address enrichment is the process of taking a customer's address and using it to obtain additional information about the customer. This information can include census data, lifestyle data, and more. Address enrichment can be used in many different ways, such as marketing, fraud prevention, and risk management.